Surya Haridasan (she/her)
I grew up between cultural contexts, raised in Doha and rooted in Kerala, constantly observing how environment shapes identity, aspiration, and access. That curiosity eventually became design.
Before entering the world of product, I worked in retail operations, navigating policy, enforcement, and systems from the inside. That experience sharpened my understanding of how processes impact real people, a perspective I still carry into digital ecosystems today.
My academic journey through sociology, political science, and economics continues to influence how I see design: not as surface-level problem solving, but as a way to question assumptions, redistribute clarity, and build more equitable structures.
I’m especially drawn to projects that sit at the intersection of culture, behavior, and technology, where the stakes are not just usability, but meaning.
Outside of work, I’m usually in conversation about feminist art memes, cinema dialogues that feel like poetry, or the small idiosyncrasies that reveal how people really think. I believe context matters. I believe people are love. And I believe good design begins with paying attention.
Hi there!
I’m a senior product designer who thrives on collaboration and independent problem-solving, equally comfortable leading a team or contributing as part of a group. The rush I get from solving complex problems is what drives me—whether it’s breaking down a user pain point or crafting a design that turns a challenge into an opportunity.
With a background in sociology, political science, and economics, I approach design with a deep understanding of human behavior and societal impact. I’m passionate about research, but I’m also highly focused on aligning business goals with user needs, ensuring that every design decision serves both the user and the brand.
To me, design isn’t just about functionality; it’s about creating a narrative, adding delight and aesthetics that turn a simple interface into a seamless, engaging experience. The combination of empathy and storytelling guides every project I undertake, allowing me to create solutions that resonate with users and create real impact.