Surya Haridasan (she/her)
I’m a senior product designer with a Master’s degree in Graphic Design from The National Institute of Design Ahmedabad, and over 6 years of expertise in crafting exceptional design experiences. My background in sociology, political science and economics fuels my deep interest in learning about the society, its idiosyncracies, personal beliefs and value systems, which I leverage to understand user psychology and behavior and unravelling complex challenges through meticulous research and emphathetic design.
My expertise in user research allows me to deeply understand user needs, while my adeptness in storytelling and narrative building enables me to create engaging interfaces across diverse sectors such as education, airlines, warehouse management, and insurance.
I have successfully led and contributed to multiple high-impact design projects, combing research-driven insights with creative problem-solving and leveraging innovative methodologies to deliver user-centric solutions that align with business needs.
My passion for excellence in design has been recognised internationally, with awards highlighting my contributions to pioneering brand strategy designs.